Blume's New Look

We have an EPIC new look!

We’re over the MOON to announce that our new look is more user friendly, inclusive, colorful, and truly represents how we feel on the inside - Bold and Bluming! We’re all about being naturally brave and this new packaging tells our stories in the brightest ways. 

Why Are We Updating Our Packaging? 

We’re prioritizing sustainability above everything else with this packaging update and the launch of these new components is helping us move even closer to our sustainability goals in 2022!

This new packaging features: 

  • More products in glass bottles, including our best seller Meltdown and future launches
  • Products that are staying in plastic packaging, like Daydreamer and Hug Me, have a minimum of 30% PCR
  • The shipper box is FSC certified 
  • We're removing all stickers and labels to reduce our contributions to landfills
  • We're opting for sustainable alternatives like Aluminum where possible
  • We're Certified Climate Neutral and Plastic Neutral  

Our New Box Features:

  • A clean new look to help you spot us on shelves
  • Made with Tree-Free paper + compostable 
  • Sized to fit each product to avoid excess waste 

Our Formulas Remain Effective, Clean, and Forever Bluming!

  • Vegan
  • Cruelty-free
  • We formulate with EWG, Sephora Clean and Cert Clean standards always
    • This means we ban over 2400+ ingredients that are banned in the EU 

As a small team, we’re incredibly grateful for your continuous support. Feedback is always welcome and we wouldn’t be here without you. Thanks for helping us Blume better! <3

P.S. Send Us Your Old Blume Packaging Please! 

Ship us back five items of the old packaging and we’d be more than happy to send you one Meltdown in new packaging for FREE. Just email us your address for a prepaid shipping label <3